Fischersund

Founded in 2017, Fischersund is a family-run perfumery and art collective that harnesses the creative expression of siblings Jónsi (of acclaimed post-rock band Sigur Rós, and self-taught nose), Lilja, lngibjörg, Sigurrós, and their partners Sindri and Kjartan.

The brand ID is brought to life at the flagship shop located in downtown Reykjavík (Fischersund 3), through artisan fragrances, tailor-made music and ethereal visual arts. Hand-crafted perfume making is at the brand's core, using high-quality Icelandic oils that are hand-poured and sustainably packaged in Iceland.